“I wonder if the snow loves the trees and fields, that it kisses them so gently? And then it covers them up snug, you know, with a white quilt; and perhaps it says, “Go to sleep, darlings, till the summer comes again.” (Lewis Carroll, Aventurile lui Alice în Țara Minunilor) Snow and the snow phenomenon are the beauty...
In the story of any brand, there are products that enjoy more or less popularity both among customers and among those who create them, those who bring them to life. In iELM’s case, softshell-fabric overalls are No. 1 in our preferences, of all of us: children love them, parents are happy, and we radiate with joy seeing a...
Autumn – winter season is proving to be a real challenge when choosing clothing for our children. The weather fluctuates pretty much, so that we may encounter a succession of warm and sunny days, followed by bursts of cold, wind and chilly environment. What is the secret to properly fit out our munchkins for these seasons? At iELM...
Whether we like it or not, humanity is currently living very peculiar times – times of fast change, of massive transformation, inside volatile environments, with high complexity and ambiguity (also commonly known and referred to as VUCA). We have learnt to adapt, to become more and more flexible in following this rapid flow of life. And, of course,...