With the evolution of humanity all areas surrounding man have begun to develop. One of these industries is the fashion industry, both for adults and for children.
In the late 1600s, people still swaddled babies and children’s clothing were unisex (grownup men wore “pants”-type clothes). By 1800 both women and young girls and boys aged wore similar high-waist dresses of loose silk and cotton. Later revolutionary elements of clothing were introduced, tailored to each child’s age stage: tights called “pantalets” or “pantaloons”, smock, bodice, pleated skirts, lace, ruffles, specific colours for girls and specific colours for boys, and the rich list may continue until our present times.
This development took place simultaneously across the globe. As each corner of the world is even today defined by its own rules, its own history and culture, both adult clothes and children’s clothes have received a strong national imprint, in fact of the place. These traditional, national aspects, quite authentic for each place, may be found in art, decor, fashion, architecture, etc. Clothes’ colours, the different patterns decorating the clothes, the clothes’ succession when assembled or worn, the well-defined role of each garment can be good exponents of the traditional and unique element of each individual country.
Therefore there is great diversity in the fashion industry worldwide. In recent decades, however, the comfort won first place on the fashion scene when it comes to children. iELM also creates children clothing to ensure lightness and flexibility while playing, wellbeing, relaxation. This is iELM desire: children feeling comfortable wearing their funny clothes in close connection with their smile. We are part of the global diversity and uniqueness of each child through the possibility to customize the desired product with the child’s name.
Children’s clothing market is constantly increasing and the future in terms of childrenswear sounds good, focusing on the convenience of the little ones!