In the story of any brand, there are products that enjoy more or less popularity both among customers and among those who create them, those who bring them to life. In iELM’s case, softshell-fabric overalls are No. 1 in our preferences, of all of us: children love them, parents are happy, and we radiate with joy seeing a...
Autumn – winter season is proving to be a real challenge when choosing clothing for our children. The weather fluctuates pretty much, so that we may encounter a succession of warm and sunny days, followed by bursts of cold, wind and chilly environment. What is the secret to properly fit out our munchkins for these seasons? At iELM...